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Visual identity

  • Brand image
  • Visual territory
  • Logotype
  • Graphic charter
  • Iconography
  • Roll-out

We create visual identities able to reveal your brand’s personality and make it immediately recognisable. Logo, colours, typefaces, iconography, compositions, graphic principles: each element is designed to build a coherent, distinctive and lasting universe. Visual identity becomes a language in its own right, able to carry your positioning, embody your values and strengthen the impact of your communication.

Art
direction

Benchmark, Creative direction, Moodboard, Inspirations, Visual language, Iteration

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We define a clear art direction to give a strong intention to your identity. This stage makes it possible to explore the visual codes of your market, identify relevant creative territories and build a universe aligned with your positioning. It lays the foundations for a visual expression that is accurate, distinctive and able to create a lasting reference point with your audiences.

Logotype and graphic system

Logo, Symbol, Monogram, Typography, Shapes, Construction

The logotype is one of the most visible signs of your brand. We design logos thought to be memorable, readable and adaptable to all your media. Around this central sign, we build a coherent graphic system: shapes, rhythms, composition principles, distinctive elements and usage variations. The aim is to create a strong, recognisable identity that is easy to roll out.

Younited Credit

Graphic charter

Brand book, Usage rules, Applications, Media, Consistency, Autonomy

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We formalise your identity in a clear graphic charter that is easy to appropriate. It brings together the rules for using the logo, colours, typefaces, visuals and layout principles. This document becomes an essential tool to guarantee your brand’s consistency over time, make it easier to roll out and allow your teams to use it with accuracy.

Media roll-out

A visual identity takes on its full value when it lives on your media. We support you in creating applications suited to your needs: business cards, presentations, sales documents, social-network templates, website, signage or editorial materials. Each application extends the brand universe with consistency, exacting standards and impact.

Application and training

We help your teams appropriate your visual identity so they can bring it to life with consistency day to day. Presentation of the charter, explanation of the main graphic principles, application examples, best practices: this support makes it possible to secure uses and make your brand universe simpler to roll out, internally as well as externally.

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