Naming
- Name creation
- Brand strategy
- Verbal identity
- Brand territory
- Differentiation
- Memorability
We create brand, product, service or collection names able to express a clear intention and leave a lasting imprint. Naming is a founding act: it gives a first form to your project, reveals its personality and makes it easier to recognise. Our approach crosses strategy, creativity and language to imagine names that are accurate, distinctive and aligned with your positioning.
Naming
territory
Exploration, Positioning, Semantics, Imaginary, Tone, Concepts
Write to usBefore creating, we define the territory in which your name must sit. We explore your positioning, your audiences, your ambitions, your competitive universe and the imaginaries associated with your brand. This stage makes it possible to identify the most relevant creative avenues: evocative, descriptive, symbolic, abstract or emotional.
Name creation
Fields of evocation, Tone, Sound, Memorability, Differentiation, Ideation
We imagine name proposals designed to be easy to remember, pleasant to pronounce and full of meaning. Each name is worked in its sound, its rhythm, its evocation and its capacity to embody your project. The aim is to bring forth a strong verbal identity, able to stand out and create a first connection with your audiences.
Preliminary checks
Prior art, Availability, Domain name, Social networks, Usage, Securing
Let’s talkWe carry out preliminary checks to assess the usage potential of the names retained: prior-art search, domain-name availability, presence on social networks, existing uses or risks of confusion. These searches help inform the decision before official legal steps, which can be taken with specialist counsel if necessary.