Discourse platform
- Brand narrative
- Tone of voice
- Key messages
- Editorial identity
- Storytelling
- Brand speech
- Consistency
We build discourse platforms to give your brand a voice. Clear, consistent and recognisable speech. This approach makes it possible to define what your brand says, how it says it, and on which subjects it can and must express itself. From editorial stance to key messages, we structure a brand language able to strengthen your positioning, unify your content and create a fairer relationship with your audiences.
Brand narrative
Storytelling, Narrative identity, Brand stories, Authenticity, Singularity, Proofs
Write to usThe brand narrative gives substance to your brand. We structure its storytelling through several key themes: its origins, its faces, its know-how, its discoveries, its successes or its commitments. This work makes it possible to build a complete, coherent and embodied narrative that your brand can then mobilise to tell who it is, where it comes from and what makes it unique.
Editorial line
Narration, Themes, Editorial angles, Content, Consistency, Territory of expression
The editorial line gives a course to your content. It identifies the subjects on which your brand is legitimate, the editorial angles to develop, the formats to favour and the levels of discourse to adapt according to contexts. It makes it possible to build brand speech that is more consistent, more regular and more strategic, linking each piece of content to a clear intention.
Key messages
Argument, Promise, Proofs, Benefits, Targets, Clarity
Let’s talkWe write the essential messages your brand needs to communicate with accuracy according to audiences, objectives and contexts. Institutional presentation, commercial discourse, offer argument, internal speech, response to an objection or formulation of a commitment: each message is designed as wording that can be used straight away. These language elements help you gain in clarity, consistency and effectiveness in concrete communication situations.
Tone of voice
Tone of voice translates your brand’s personality into words. We define an accurate editorial stance, suited to your positioning, your audiences and your communication contexts. Choice of vocabulary, register, sentence rhythm, the way of addressing or telling: each element helps bring forth speech that is more human, more distinctive and more faithful to your identity.
Discourse charter
We formalise your discourse platform in a clear, operational document. It brings together the brand’s language elements, legitimate themes of expression, writing rules, application examples and principles of consistency. This tool allows your teams to appropriate brand speech and communicate with greater assurance, regularity and accuracy.